GAMA Italy Professional partnered with the action comedy film, Wolfs, starring Brad Pitt and George Clooney and directed by Jon Watts. The movie premiered out of competition at the Venice International Film Festival and was released on September 20, 2024. The Hair Department Head, Lori McCoy-Bell proudly used GAMA hair tools on all of the actors to create their looks. Both Brad and George were so impressed they asked to be personally gifted with the GAMA tools.