AMAFFI Perfume House and their Global Muse MOMO hosted the worldwide fragrance launch event of Royal Diamond at AMAFFI’s flagship boutique in NYC. A stunning celebration of elegance, artistry, and global star power, the event brought together an exclusive guest list of international editors and tastemakers for an immersive debut of AMAFFI’s newest fragrance. To celebrate, AMAFFI joined forces with music icon and cultural powerhouse, MOMO to reveal the perfume. Conceived by founder and president of the company, Madame Amaffi, all of AMAFFI's luxurious perfumes are created in Grasse, France with meticulous care, using only the finest and rarest natural ingredients sourced from around the world. With boutiques in some of the world’s most prestigious locations, including London, New York, and Singapore—AMAFFI continues to invite everyone to experience the true essence of luxury fragrance.