AMAFFI Perfume House partnered with The Pierre Hotel to create an extension of their NYC flagship boutique, located nearby on Billionaires Row with a fragrance room in celebration of The 2022 Met Gala, the most prestigious social and fashion event of the year. As the finishing touch before leaving the hotel en route to the Met Ball, celebrities had the opportunity to explore the AMAFFI activation and receive signature scentings with a perfume of their choice by brand representatives. Guests discovered and indulged in AMAFFI's fragrances while enjoying champagne and snapping photographs of themselves in the AMAFFI scenting room.